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4. Pre-campaign metrics
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Generate lots more business from your Yellow Pages/Directory ad.
How can you to
make your ad really effective
at generating new business for the Company?
Will a Yellow Pages/other Directory ad be
cost effective
for your particular business?
How much should you spend
on this particular medium?
Make sure your business is set up to
convert your prospects into customers
.
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How to be creative
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Agencies (1-25 people)
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