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Landing page guidance/best practice

  1. Define your objectives.

  2. Landing page or Microsite?

  3. Guidance on creating landing pages.

  4. How landing pages are important to your Google 'quality score'

  5. Testing landing pages.

  6. Measuring landing page effectiveness.

 
Training Modules Templates

Choosing a Supplier

Interrogating your agency brief

Agency brief - generic

Generic timing plan template

Website evaluator

Digital Cost Effectiveness

Target audience keyword worksheet

Target audience keyword worksheet example

PPC worksheet
 
 
Specialist Suppliers
Digital agencies
Online ad trackers
Search (and SEO) specialists
Affiliate marketing - online
Ad Networks
 
 
 
 
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