Your complete guide to sales promotion strategic implementation
1. Website based promotions
2. Coupons
3. Charity promotions
4. Door drop/door-to-door
5. Licensing
6. On-pack promotion
7. Using mobile marketing in promotions
8. Partner, joint or cross promotion
Tailormade promotions
9. Phone in promotions
10. Point of sale/PoP - printed
11. Samples
12. Interactive TV
13. Loyalty and traffic building games
14. Bounce-back promotions
Fast-track the IPM Diploma
See also these Promotional Mechanics/Techniques
Planning a brainstorm
Facilitating a brainstorm
Creative Briefing
How to be creative
Ten writing pitfalls
Grammar
Document writing skills
Agency brief - Sales promotion
Creative Brief - Sales Promotion
